How to write a briefing essay

When you have a concise, creative brief that has approval from all parties, it's time to brief the creative team. Please, do it in person (or via phone/video conference if a live meeting isn't possible). Don't get lazy and send an email, or worse, leave a photocopy on the desk with "any questions, gimme a call" scrawled on it. This is not only your opportunity to start the project right, it also gives the creatives a chance to ask questions, clear up any possible gray areas, and feel you out on other issues that may come up. If you want to get the best work, in a timely fashion, be there to brief the teams. 

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How to write a briefing essay

how to write a briefing essay

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