Ethnography is a multi-method qualitative approachthat studies people in their naturally occurring settings. The purpose is to provide a detailed, in-depth description of everyday life and ethnographic understanding is developed through close exploration of several sources like participant observation, observation, interviews, documents, newspapers, magazine articles or artifacts. The results of an ethnographic study are summaries of observed activities, typifications or the identification of patterns and regularities. An example where was used for analysis is a study by Hernández and René (2009) and the online ethnography of Greschke (2007). and other CAQDA packages are also mentioned as appropriate tools for analysing ethnographic data by Fielding (2007).
Ultimately, the key to a successful research project lies in iteration: the process of returning again and again to the research questions, methods, and data, which leads to new ideas, revisions and improvements. It is easy to think of research as a step-by-step “1, 2, 3” process, but it is important to be flexible and open to change. Oftentimes, by discussing the research project with advisers and peers, one will find that new research questions need to be added, variables need to be omitted, and other changes need to be made. As a proposed study is examined and reexamined from different perspectives, it may begin to transform and take a different shape. This is to be expected and is a component of a good research study. In addition, it is important to examine study methods and data from different viewpoints to ensure a comprehensive approach to the research question. In conclusion, there is no one formula for developing a successful study, but it is important to realize that the research process is cyclical and iterative.