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Why We Like It: It is a simple and original use of a Venn Diagram that’s quickly discernible. This chart is an quick way of showing how Big Data ROI increases as a company progresses from descriptive analytics to predictive analytics. I believe some might dispute the quantifiable ROI percentages (predictive analytics being too low), but it’s nice to see that they assigned a quantifiable ROI to descriptive analytics. Industry estimates are that 80% of all company-wide analytics are descriptive. With a quantifiable ROI of 80% that’s a lot of business value being created with descriptive analytics alone. When combined with prescriptive analytics, it’s an impressive 1-2 punch to the competition.
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