Consider how you measure success. Without goals and metrics to guide your strategy, how will you know which strategies work and which you should stop using? Go back to your content marketing plan where you outlined the business objectives and marketing goals and familiarize yourself with the major areas of focus. As these marketing goals probably include visits to and conversions on your website, you’ll probably define page visits, purchases, demos, trials, or other on-site metrics as your yardstick. Your job now is to set up the goals and metrics within your marketing stack that tell you how well your strategy is working.